You may already know this, but Elon Musk acquired Twitter a few months ago. However, this article will not discuss the acquisition at all. Nevertheless, our friend Elon has (as promised) open-sourced the algorithm that determines how well your tweets are referenced on the site. Obviously, between the time I write this article on April 2, 2024, and the time you read it, some details of the code may have already changed.
So here is this information in a raw form: here, in descending order of importance, are the parameters that allow scoring for each of your posts. The higher the score, the more exposure your tweet will get. First and foremost, the algorithm will look at the number of “likes” on your post. This will be the most important metric. In essence, the more “likes” you have, the better your referencing will be, and the more you will get. Okay, this parameter seemed very obvious. It is good to note, however, that the number of “likes” is approximately 30 times more important than the number of replies to this tweet.
The number of retweets or shares of the initial tweet comes next in the calculation, ranking second. They are also more important than the number of replies to the tweet, approximately 20 times more.
It’s worth noting a simple rule: if the tweet is considered offensive according to Twitter’s criteria, reports, moderators, etc., then the tweet disappears into the abyss of referencing.
Similarly, it seems pointless, even counterproductive, to use several hashtags. It seems that if you put in more than one, you’ll come up much less well, or even almost no longer, in hashtag searches.
If the tweet includes links leading outside the site, then same battle, the SEO won’t be great. A priori, the comment in the code suggests that links to information outside the site are exempt from the discount.
If the tweet includes an image or video, it will be 2 times more visible than another.
On the other hand, if the tweet contains no text, or only a url, or only a reference via @, it will be downgraded.
And finally, for your tweet to be properly referenced, your account must have a good reputation. In other words, it must not have been restricted or banned in the past. Since Elon bought twitter, he’s made the blue certification sticker available for a fee ($10 a month). Owning one will also boost your reputation. As we mentioned earlier, your ratio between the number of followers and the number of accounts you follow is also very important.
This article is brought to you by Romain GRANIER | Consultant Klanik
